Budweiser and Bud Light enable voice-based age verification
Consumers tired of typing in their birthdays on booze sites are in luck: Anheuser-Busch In-Bev has enabled voice recognition technology for age verification on Budweiser.com and BudLight.com, allowing consumers to instead say their birthdays to access site content.
Voice-based age verification is available to US-based visitors using Chrome on Android phones or for anyone using the desktop site on Chrome on Mac, Windows and Linux, the brand said. The technology will be implemented
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