Budget allocation, display ads, influencer marketing: 5 killer stats to start your week

1. Three in five marketers not confident in budget allocation
Three in five (60%) of marketers are not very confident in their team’s ability to effectively allocate marketing budget, with 68% confessing to using the previous year’s budget and either increasing, decreasing or level-funding it.
Another 20% set budget once a year and don’t change it, with 63% saying it’s difficult to determine marketing spend allocation across tactics that will drive maximum ROI.
More