Bud Light hails relaunch a success as it looks to ‘cement’ positioning with TV push

Bud Light is looking to further strengthen the brand with a big media push, as it hails its relaunch in the UK in February a success.
The low-alcohol beer brand was reintroduced to the British market earlier this year after a 16-year hiatus. The AB InBev-owned brand previously rolled out two campaigns and brought back the Budweiser frogs as it looked to raise awareness.
Bud Light is now following this up with another TV campaign that aims to “establish the brand’s personality”.