BT Group selects Wunderman to lead direct marketing and CRM

BT Group has appointed Wunderman UK as its lead direct marketing and customer engagement agency across its BT and EE brands.
Wunderman takes over from incumbent agencies OgilvyOne and Chemistry. OgilvyOne won BT’s direct marketing account in 2001, later securing the digital account for its business division in 2009. Chemistry was appointed as EE’s direct marketing business in 2012.
BT launched a review of its direct marketing and engagement account in August last year follo