BT and EE join forces for first time as they look to promote ‘innovation and customer experience’

The new app is aimed at new and existing EE customers and will provide them with access to breaking news-style sports updates and BT Sport content. BT Sport has rights to show Premier League football, the FA Cup, Champions League, Moto GP, Aviva Premiership rugby and sailing competition The America’s Cup. It will also provide customers with access to the full line-up of BT Sport channels.
To promote the partnership the app will be pushed out in-store, the first time a BT service will be so