BT and EE bring brands closer together under unified marketing role

BT and EE are bringing their brands closer together in a management restructure that will see one person take on responsibility for the marketing strategy of both brands.
The new managing director of marketing for consumer role means that BT and EE’s marketing will now come under one person for the first time since BT acquired EE in 2016.
Pete Oliver will take on the role, moving into the expanded position from his current role as managing director of marketing and sales for BT’s co