Brompton Bicycle on why brands must forge closer ties with manufacturing

If you’re a Londoner, you’ve probably recently seen a commuter fold up a Brompton bike and carry it onto the tube. 
In fact, there are now 80,000 Brompton fold-up bicycles in London, with the British cycling brand also growing in popularity in markets such as Japan and China. Having moved its head offices back to the UK capital in 2015, Brompton now has its sights set on producing 100,000 new bikes a year by the end of 2020.
Speaking to Marketing Week at the Festival of Marketin