Broadcasters finally prove that ad campaigns across linear and BVOD are more effective

Amid all the talk of streaming taking linear TV’s share of audience and ad spend, new research has found that campaigns that use both in unison work better. 
A new study called ‘BVOD Almighty: Reach and Return’ from TV advertising group Thinkbox, with support from agencies Gain Theory, MediaCom, Wavemaker and Mindshare, applied mixed-mode research to learn how advertising in live TV and broadcaster video on demand (BVOD) worked together. 
Linear TV views have been in