Broadcaster Astro hires Dentsu Aegis Network agency for World Cup campaign

Malaysian broadcaster Astro has hired Merdeka LHS to create a creative campaign for its coverage of this summer's football World Cup.
The Dentsu Aegis Network agency was appointed after a competitive pitch and its work will encompass creative concept, strategy and communications spanning digital, social media, mobile, TV, radio, out-of-home, on-ground activation and point-of- sale in the southeast Asian country.
Yasmin Mokhtar, managing partner, Merdeka LHS said: “The bigges