Britvic announces review and open pitch process for creative agencies

Britvic has announced that it is to conduct a review of its lead creative agency roster as the soft drinks specialist seeks to streamline its agency support services.
The Tango, Drench and 7-Up supplier is the largest purveyor of branded soft drinks in Britain with its creative output overseen by three agencies; BBH, Iris and 101 London – with the former having already decided it will not pitch.
Matthew Barwell, chief marketing officer at Britvic said: “We have had a long and fruitfu