Brits are turning to brands to guide them through Brexit

Over two thirds of consumers want brands to communicate with them in a more open way post-Brexit as their sentiment toward products and services wavers amid the uncertainty. In fact, they now believe brands have a vital role to play in educating people on what the UK’s decision to leave Europe means.
Research conducted by J. Walter Thompson Europe indicated that 65 per cent of consumers want brands to be more open while 67 per cent feel they should now have “better communic