British Red Cross prizes data to create a brand platform rooted in national kindness

The British Red Cross (BRC) is visualising the warming power of small acts of kindness in its latest brand platform, a fresh mobilisation strategy developed after extensive research revealed the need to highlight the ‘British’ in its brand name.
British Red Cross experienced one of its most demanding years in 2017; its remit to aid humanitarian crises meant it was on the front lines when it came to helping victims of the Manchester bombing, the London Bridge attacks and the Grenfell