British holiday brand Butlin’s appoints Dept for complete online refresh

British seaside family holiday brand Butlin’s has appointed digital agency Dept to develop its new website, aimed at providing holiday inspiration and improving the online booking process.
Dept will not only be responsible for creative strategy, user experience design and visual design, but also build and delivery of the site and a completely new architecture.
The new site aims to provide relevant information to holidaymakers at every step of their break, from pre-booking advice to re