British fashion struggles to see the hidden trends

With the after party hangovers subsiding and the models arriving in Paris, we can now all rest easy knowing that wallpaper florals and statement pockets will be ‘in’ this autumn.
But London Fashion Week isn’t just about what’s going to be hot later this year, it puts British brands and talent in the shop window for the world to see. And it's not only fashionistas who get excited – it’s easy for marketers to get swept up in the latest trends as they search for