British Army’s marketing strategy questioned amid ballooning ad costs

The effectiveness of the British Army’s advertising and marketing efforts have come under scrutiny from MP’s after Labour uncovered ballooning costs. 
Questions are being asked of the efficacy of efforts to entice new recruits to sign up for the Army after advertising costs rose by nearly 50%, jumping from £6.7m in 2016 to more than £10m in the first nine months of 2017. 
Two of its biggest ad campaigns of the year have come from London-based agency Karmara