British Army drums up belonging in renewed recruitment drive

The British Army will launch its new national recruitment campaign on Saturday, developed in partnership with Karmarama and Capita.
The ‘This is Belonging’ series proposes the comradery built up during the pressures of service in a less-than-glamourous representation of army life.
Following up on 2016’s ‘Become a Better You’ campaign, TV ads and online videos look to highlight the authentic moments to be had in the forces, as it looks to attract young people willing