Bring mobile and creativity to the front

Tapjoy is an agency which maximizes mobile engagement and monetization for leading advertisers and app developers.
At Cannes, it won best mobile campaign because they developed, with Fox Theatrical for their move Ferdinand, three different creative executions which were all gamefied. The consumers had the ability to watch a Ferdinand trailer and engage with one of three different gamefied end card experiences. Which saw a 90% video completion rate and  digital engagement of 30 seconds.
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