Bridging the marketing-sales disconnect: tools and thinking maketh the marketer of today

One of the last things a brand would want to see is an existing customer choosing to go with another competitor for a service that they already provide.
While this might due to the customer being unaware of the offering, it still proves to be a nightmare scenario for Mark Roberts, chief marketing officer, ShoreTel, a unified communications company.
“Finding people who want to move to cloud is an interesting problem, it really is two-fold. First there is so much opportunity out there,