Brian O’Kelley: ‘I think Google just did the ID consortium a huge favor’

The Drum caught up with AppNexus chief executive Brian O’Kelley ahead of his IAB Engage keynote due later today (7 June) where he shared his thoughts on the state of adtech post-GDPR, including the potential opportunity for a more diversified marketplace.
The European Union’s General Data Protection Regulations (GDPR) took effect on 25 May sending the adtech ecosystem into a major state of flux as media buyers, platform providers and publishers implemented their differing interpretat