Brexit set to be a rollercoaster for marketing budgets and jobs

Marketing budget increases hit their highest level for more than two years in the third quarter as marketers saw “fresh opportunities” around Brexit.
More than a quarter (26.2%) of senior marketers increased their ad spend during the third quarter, compared to 12.9% who registered a fall, according to the IPA’s quarterly Bellwether Report. This means the balance of marketers saying they would increase their spend stands at +13.4%, a rise of nearly three perc