Brexit vote fails to halt global ad market growth

Global ad spend is projected to grow by 4.4 per cent in 2016 with Zenith’s new ‘Advertising Expenditure Forecasts’ claiming the Brexit has had a minimal impact on the industry.
Following the EU referendum in June, which saw the UK marginally vote to depart the European Union, UK ad spend was largely paused as marketers analysed its effect on the international markets.
Ultimately, the panic largely subsided and ad spend almost returned to previous levels, with the report margina