BrewDog’s World Cup ‘anti-sponsorship’ is a shameless PR stunt. And it’s a good one

As BrewDog’s new World Cup “anti-sponsorship” attracts praise and condemnation from across the marketing world, High Flyers PR Course co-founder Alex Wilson says critics are forgetting how ordinary people experience promotional stunts.
The start of the Fifa World Cup in Qatar is less than two weeks away. Yet, whether you’re a grandstanding TV pundit, a corrupt governing body or a host nation spending billions on a tournament that’s made you globa