BrewDog’s bubble bursts as the Pink IPA launch leaves a bad taste

BrewDog’s marketers might well have their tail between their legs after their latest punk party piece fell flat.
Launching Pink IPA as a spoof of its own Punk IPA beer, with a promise to sell it a fifth cheaper in its bars to women, was an attempt at irony and sarcasm to highlight gender pay inequality. But it hasn’t quite reached the parts the brand hoped for.
Instead, it’s been branded a cheap, cynical, marketing stunt. It turns out ironic sexist branding is hard to dist