BrewDog unveils ‘anti-sponsorship’ of Qatar World Cup

BrewDog takes a bold stance against the Qatar World Cup in its latest marketing campaign.
With work creeping close to copyright infringement of the world’s biggest tournament, the drinks giant has launched an out-of-home (OOH) ad campaign reflecting many of the reservations people in the UK have about Qatar 2022.
The OOH ads erected in London by BrewDog have copy reading: ‘Proud anti-sponsor of the World F*Cup,’ ‘The Beautiful Shame,’ ‘Eat, Sleep, Bribe,