Breitling declares time out for sexist advertising

Breitling has become the latest organisation to turn its back on promotions reliant on women wearing revealing clothing on the grounds that they are inappropriate for use in today’s moral climate.
As such the venerable Swiss watch brand has ended the use of advertisements depicting women in shorts and flight suits serving as ground support for World War 2 pilots which had elicited a number of complaints angered about this portrayal of women.
CEO Georges Kern remarked: “I stopped them