#BreakingSocial: Steven Bartlett on why WhatsApp's Snapchat clone has come at the 'worst possible time'

Social Chain chief executive Steve Bartlett thinks WhatApp's new Snapchat inspired ephemeral messaging service "couldn't have come at a worse time" for Snap given it's forthcoming multibillion dollar IPO. 
The social media savvy marketer has been dishing out his views on everything from Twitter's results to Facebook's latest features in The Drum's #BreakingSocial series, and today he examines what WhatsApp's Status update mean's for Snap's future. 
Pointing out that