Brazil’s biggest newspaper on Facebook quits platform as interactions slump

Folha de S.Paulo, the biggest newspaper on Facebook in Brazil, has announced that it is pulling out of the platform.
It said it will no longer update its Facebook page with new posts although archived material will remain online.
The withdrawal comes hot on the heels of a decision by the social network to demote business, brand and media posts on users’ feeds in favour of content posted by friends and family, a decision which the paper warns will cause members to retreat further withi