Brass sharpens its focus on mobile with appointment of Sam Watson

Brass, a Leeds-based integrated marketing agency, has expanded its mobile marketing offering, with the appointment of Sam Watson to the newly created role of head of mobile. 
The introduction of the new position marks an increased investment by Brass into mobile as an integral part of its customer acquisition, content and UX strategy.
Paul Mallett, managing partner at Brass, said: “In today’s omni-channel world, mobile has become the ‘go to’ technology for brands wan