Brands will pay £75,000 for celebrity influencer endorsements despite confusion over fees

Fresh research has indicated that some UK brands are willing to stump up as much as £75,000 for a single post on Facebook from a celebrity influencer, with this figure coming in at around £67,000 for the same endorsement on YouTube.
Affiliate marketing firm Rakuten Marketing spoke to 200 UK marketers working on influencer programmes and found that post-for-post they were prepared to pay 12% more for Facebook endorsements than they were for YouTube.
The research al