Brands urged to ‘take action’ as consumer confidence hits 21-year low following Brexit

In a special one-off report tracking the post-Brexit period of June 30 to July 5, the core consumer confidence index fell 8 points to -9. The GfK survey, which dates back to 1974, has not seen a bigger drop since December 1994.
British consumers’ propensity to make a big purchase also fell 12 points to -3, with major purchases such as holidays, clothing and electricals all expected to suffer as a result of Brexit.
There was an even steeper fall in consumers’ predictions for UK econom