Brands to increase spend on influencer marketing despite fraud concerns

Major brands are planning to increase spending on influencer marketing over the next 12 months despite concerns over lack of transparency and fake followers.
New research from the World Federation of Advertisers (WFA) indicates that the quality of followers ranks at the top of brands’ selection lists when deciding who to work with, with 96% of respondents regarding this as “absolutely essential” or “very important”.
The findings are based on a survey of 34 companie