Brands should focus on digital improvement more than innovation in 2018, say consumers

A new survey has revealed that many consumers want brands and businesses to improve their current digital products and services rather than rushing to introduce new ‘on-trend’ digital offerings in 2018.
The survey, carried out by digital agency Code Computerlove as part of its annual trends forecast, found that 38% of consumers polled said they were looking for improvements over new innovations and better integration between the various devices next year.
Only 17.7% said they were lo