Brands reveal how RCS, the next-gen SMS, helps drive engagement with customers

Brands are increasingly seeking means of conversing with their customers. Chatbots and messaging apps are providing opportunities in this space, meanwhile mobile carriers are promising an open, policed and secure platform of their own in Rich Communications Services (RCS), the successor to SMS.
Mobile World Congress (MWC) organiser GSMA has aligned 800 carriers behind RCS, including Vodafone, Deutsche Telekom, Bell Canada, China Mobile, T-Mobile US and Google. With this integration, th