Brands must match privacy-forward strategies with relevant advertising

As consumers become increasingly considered about sharing data, Unlimited Group’s Simon Collister argues it might be the catalyst for more effective advertising, for The Drum's Data & Privacy Deep Dive.  
With everything in life, context is king. The saturation of advertising on the web has reached a fever pitch, meaning consumers now demand more contextual and relevant advertising that matches the page they’re on. This will be a hard-fought battle for advertisers in a