Brands must foster a culture that values data protection and privacy

For brands and agencies alike, a thorough data strategy is essential. For The Drum’s Data & Privacy Deep Dive, Federico D'Uva of digital agency Rawnet argues that the first pillar of any strategy is culture.
Consumers are becoming increasingly concerned about data privacy, with 69% of users skeptical about how their personal data is being collected. Previously, consumers did not know how much data businesses were collecting and how it was being used. Now, they’re becoming more aw