Brands missing out on ‘huge business’ by pushing age stereotypes in their ads

Nine out of 10 Brits feel there is too much age and generational stereotyping in the media, according to a new study from The Age of No Retirement, Flamingo and Tapestry Research.
Having gathered 2,000 respondents aged 18-to-70 plus, it reveals 86% of people across all ages believe inter-generational design principles are important, yet only 16% believe brands are currently applying them well.
It is common to hear terminology such as millenials, the grey pound and gen x routinely used by se