Brands focused on customer experience will boost the Indian retail market

The Indian retail industry has gone through tectonic changes over the past two decades, according to a report by RedSeer, with a slow transition from the unorganized sector to organized one.
The report found that the expected growth in organized retail penetration will go from 9% in 2016 to 15% in 2025, and will see increased penetration into tier two and three cities which were previously untouched by organized retail sector.
Online channel growth jolted traditional retailers and the