Brands continue to embrace native advertising with a 74% increase in ad spend this year

Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year.  
With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in number of placements in Q1 year over year."
As native advertising increases as a trusted method for brands, the report  analyzed ad spending patterns from print, digital and email ad