Brands can now target Google audiences using Salesforce and Ticketmaster is the first to try it

Google is opening up the ability for brands using its Analytics 360 tool to activate audiences outside of its ecosystem through a tie-up with Salesforce with brands including Ticketmaster already trialing the software.
The integration deepens the relationship between Google and the CRM-giant with the latter touting the ability to bring insights from both platforms together at the click of a button as a way to build and execute “more effective”, and more personalised, campai