Brands can combat a rise in the ‘digital detox’ by investing in messenger apps

Today (4 August), Ofcom released its Communication Markets Report, with it suggesting people are looking to ‘switch off’ through a digital detox. According to the survey, which questioned 2,025 adults and 500 teenagers, 34% of internet users are now taking regular periods away from the web for up to a month.
Of those surveyed, 59% consider themselves to be “addicted” to their phone, with a third saying they found it difficult to disconnect.
However, marketers should not d