Brands blamed for over three quarters of PR disasters

Brands have been singled out for blame in over three quarters of PR disasters under a new survey compiled by media monitoring platform Visibrain.
The international study found that 78 per cent of 100 large-scale PR disasters and social media crises were deemed to be "the brand’s fault", through either flawed product design, wayward communications strategies or ill-conceived marketing and could not be scapegoated onto any external disruptions or cyber-attacks.
Even more concerning for brand