Brands as digital knowledge centres: How to become the go-to destination for your sector

The digital landscape is sounding a wake-up call for brands who are struggling to adapt their proposition and identity.
Most of us can point out a high-profile brand that has fallen victim to disruption by not adapting to, or not recognising, new entrants to their market who are redefining ways to build presence, market share and leaving slow to move brands redundant; take Blockbuster being taken out of the game by Netflix or the emergence of Uber and Airbnb which have reshaped their respec