Brands and publishers blinded by Google Analytics real time data bug

Google Analytics, the web analytics tool vital to many publishers and brands to measure web traffic and search data on their websites, has suffered a real-time data collection outage for many users across the world (The Drum included).
Almost a day ago, the company tweeted that it is working on a fix for the issue.
Some users may be experiencing issues with real time reporting. We are working on a fix and expect to have everything back to normal soon.
— Google Analytics (@googleanalyt