Brands 'funding' terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels.
This is not the first time we have heard about the issues surrounding programmatic advertising. The FT revealed last year that Citi Group, IBM and Microsoft advertised on Ji