Branded Video Review with RedPill: The best of Rio 2016

Every fortnight, RedPill reviews three new or relevant branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
In honour of the Rio Olympics opening this weekend, we’ve decided to take a look at the campaigns revolving around the largest sp