Branded video review with Redpill: Mads Mikkelsen, Krokodil, and SickKids

Every fortnight, REDPILL reviews three new or relevant branded videos and assesses the reasons behind their social performance. REDPILL’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
Le Fantôme: a Jake Scott film starring Mads Mikkelsen and the new Ford Edge.Rating: 56%
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