Brandalism: HP, BBH & Goodstuph on brands as an enabler to art and creativity

With technology allowing greater access to art, personalisation and expression, how brands and artists work together to reach audiences is changing quickly. The Drum and HP brought together a panel of experts at Creative Cities Singapore to discuss how brands can be the best contributor to commercial creativity.
While fusing the, sometimes strict, commercial sides of a brand to an artist’s need for creative freedom can be a delicate balance to make, when the values align, the panel agreed