Brand strategy spend on the rise in B2B marketing, study reports

 In the next five years, 81.3% of B2B companies expect to invest more in their brand strategies, with an anticipated increase of up to 20% in 2017. This spend comes on top of the 86.7% increase that took place over the past five years according to a recent survey by brand strategy consultancy Spencer Brenneman. graphic
 
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"There was lots of data out there on how B2C companies were investing in their brands, but very little for B2B. So, we set out to find it," said Dougla