Brand recognition and the colourful key to success

Whether it’s Skittles going colourless to celebrate Gay Pride, or the #poolgate social media storm during the Rio Olympics, colour is uniquely powerful. The slightest change stands out to customers and if brands don’t get colour right, it can mean the difference between success and failure. Colour is the tangible expression of a brand’s personality: its look and feel, the immediate piece of visual information that captures our attention and ultimately inspires us to purchase.
B