Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for both

Brand loyalty is evolving among younger generations and is increasingly built on personalized experiences where non-traditional approaches sometimes gain the most loyalty among the young. 
A survey by loyalty and engagement company Crowdtwist entitled “Generation Z v. Millennials: The Changing Landscape of Loyalty” speaks to a widening gap in brand loyalty among each generation particularly with Generation Z where 57% of those surveyed said they like to shop in a store rath